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Robert May papers, 1939 - 1954Manuscript MS-630


Robert Lewis May (1905-1976.) Dartmouth College class of 1926. In 1939, May, an advertising editor for Montgomery Ward department stores, authored the popular children's Christmas story "Rudolph the Red-Nosed Reindeer" for his employer. The story was a popular success and in 1947 Montgomery Ward relinquished copyright of Rudolph to May. In 1951 May became president of Rudolph the Red-Nosed Reindeer Enterprises in order to manage Rudolph's marketing. In 1958 May returned to Montgomery Ward as a editorial director for their catalogues retiring in 1970.

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